THE AUTHOR

Two books. One formula. Thirty years of proof.

“The Attitude Equation: Rockstars in All Fields Share Their Secret Attitudes”

One formula. Thirty-nine interviews with the world's top performers. And a blueprint that changes every outcome in work and life: ATTITUDE × BEHAVIOR = CONSEQUENCE.

You can't always control what happens to you. You can always control your attitude about it — and that shift drives every behavior, and every behavior determines every outcome. In The Attitude Equation, Mark and co-author Dr. Jim Samuels sit down with thirty-nine of the world's top performers — from bestselling authors to musicians, actors, directors, and business leaders — to prove it. Featuring Judd Apatow, Grant Cardone, Martina Navratilova, Matt Sorum, Howie Mandel, Bonnie St. John, and many more.

“Attitude is one of the most powerful forces affecting human behavior and outcomes. By defining such a simple formula—Attitude x Behavior = Consequence—Dr. Jim Samuels and Mark Schulman have created a simple blueprint to allow you to drive desirable outcomes in your life.

And if you reverse engineer the formula by deciding on the consequences you want to achieve, then you can more clearly see the behavior that would create those consequences and the attitude(s) you would need to generate the appropriate behavior. You get thirty-nine interviews with some of the great thinkers on the planet, giving examples of their experiences supporting this formula.

This book is a declaration of the absolute power of attitude!” —

Josh Linkner, 5x tech entrepreneur, New York Times bestselling author, venture capital investor, jazz musician

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“Conquering Life’s Stage Fright: Three Steps to Top Performance”

Mark Schulman has performed for more than a billion people across a 30-plus-year career — for P!NK, Cher, Billy Idol, Stevie Nicks, Foreigner, Velvet Revolver, Beyoncé, Tina Turner, and many more. He has lived on the world's biggest stages his entire life. And yet even lifelong performers know what it feels like when nerves get in the way. In Conquering Life's Stage Fright, Mark draws on his own experience — including a pivotal audition that didn't go his way — and interviews with the world's top performers to build a practical framework around the three things that make nerves irrelevant: Clarity, Capability, and Confidence. This isn't a book about fear. It's a blueprint for world-class performance — whatever your stage.

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